These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Digital Marketing Specialist- growth hacking

0 people like this description

Aquent is the world's largest and most successful boutique staffing firm specializing in the creative and marketing field. We place our Talent in contract and contract to hire engagements ranging from 2 days to 2 years! We offer the industry's best benefits including medical, dental and vision as well as a 401k plan! Our Talent rave about these subsidized benefits! We also offer an outstanding referral bonus program where you can earn thousands of dollars just for knowing and referring talented friends!

Position- Digital Marketing Specialist
Location- San Francisco
Start date-asap
Duration- December 15, 2017
Long term Contract Assignment
Work is to be done onsite. Remote is not an option.
Local candidates only please
Hourly pay rate range-$35-37.50 non-negotiable

This TOP technology company is the leading peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner.

Digital Marketing Specialist

You will employ a growth hacking mindset to uncover the most scalable and efficient ways to grow the host base globally. You will manage a significant budget as well as vendors and agencies. Ideally you have experience in working with complex problems, innovate and experiment to learn quickly and ability to scale acquisition programs when proven efficient.

You will have strong domain knowledge of advertising platforms and online channels; understand how to work cross-functionally with operations managers, product managers, data scientists, engineers, financial planners and business stakeholders; and know how to develop and execute winning programs. You will work closely with the other functions and be expected to set up tests and launch targeted campaigns on a global scale. To be successful you will have to be analytical and data-driven but balance that with focus on user experience.

Responsibilities:

  • Support strategy development of online tests for paid host acquisition with Acquisition Manager
  • Assist in onboarding agency partners and in executing media plans via Facebook, and other paid media social vehicles
  • Manage budget towards predetermined goals and targets
  • End-to-end ownership of program planning, execution and optimization for host acquisition efforts (particularly rental by owners) across social channels. including tracking, execution and reporting
  • Manage/QA campaign trafficking and internal tracking to accurately capture media performance
  • Build out reporting, opportunity sizing, and marketplace liquidity insights.
  • Foster cross-functional collaboration by working effectively with the local and regional HCO teams, Finance, Performance Marketing, Product, Design, Data Science and Corporate Communications
  • Stay abreast of new media industry trends and emerging digital channels, identify and manage innovation opportunities and bring fresh, creative thinking to ensure we are leveraging growth tactics in the most surprising and provocative ways

  • Required Skills:

  • 4-6 years experience in tactical online and performance marketing within the high-tech industry
  • Deep working knowledge in social, digital, and programmatic media, (specifically Facebook and other social channels)
  • Analytical and data savvy marketer. Strong knowledge of Excel, Facebook PowerEditor, DoubleClick Manager, Google AdWord, Google Analytics are a must, knowledge of SQL preferred. (product / engineering background is a huge plus)
  • Strong project management skills including the ability to manage multiple projects simultaneously
  • Strong communicator and a confident presenter and comfortable putting together reporting and presentations
  • Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
  • Must be able to work across functions with a track record of building excellent relationships with a broad range of peers and executives
  • Experience working in global teams and collaborating across multiple geographies is a plus
  • Passion for all things travel. Experience hosting on the site is a huge plus
  • Proficiency in any of the following a plus: Mandarin Chinese, Japanese, Korean, French, or German

  • These job descriptions are examples. Looking for work?

    Find JobsFind Jobs