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Digital Marketing Specialist - Search and Digital Media

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Our client is seeking a digital marketing professional with an emphasis in search engine marketing and digital media planning to support their US based B2B paid media marketing activities. This role has a strong focus on supporting awareness, demand generation, and reporting efforts across SEM as well as providing support for incremental digital media plans. 

• Support planning and execution of SEM campaigns for North America field marketing

• Partner with business stakeholders to collect inputs required to develop SEM campaigns

• Interface with media agency to deliver inputs/requirements for the development of SEM campaigns and incremental media plans

• Conduct, plan, and develop timelines for reviews with team leadership and stakeholders to ensure alignment

• Adapt short and long-term campaign strategies, design of customer engagements, and launch of programs based on business conditions

• Monitor existing programs, and help to evolve digital strategy

• Work within a multi-disciplinary and motivated team with backgrounds in cross community collaboration, as well as digital media marketing and enterprise strategy

• Author SEM and incremental media plan deliverables, documents, and presentations

• Use keen listening and analytic expertise to break down complex concepts into clear, approachable next steps

• Work independently, sourcing and developing tactics to positively impact the goals of the business

• Manage SEM content calendar as key deliverable for use with regional stakeholders

• Create post mortem campaign updates to educate the organization on performance and salient insights that will be useful for future campaign performance.

• Bi-quarterly creative review with media agency to review creative best practices and provide analysis

• Weekly Reporting, Optimization, Strategy - includes preparation of reports + Reporting & Prep Sessions + Weekly Sessions with media agency + SEM Strategy & Optimization + ad-hoc executions

• Facilitate, lead and attend vender meetings

• Track and edit content - includes coordination with internal stakeholders and agencies

• Content planning - includes briefs about incremental plans coming down the pipeline, syncs on landing pages and copy, timelines, alignment with budget, etc.

• Digital media innovation day planning and coordination support

• Provide assistance for planning an internal bi-annual US commercial conference

• Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations.

•Develop communications to promote and publicize event

•Bachelor's degree in marketing, communications or digital media 
•2 + years of experience with digital vehicles such as email, search, social media, online advertising. 
•2 + years of experience with content marketing in a B2B technology environment. 
•2 + years of experience with SEM. 
•Understanding of digital media metrics. 
•Strong attention to detail. 
•Ability to work collaboratively with other team members and stakeholders in a matrixed environment. 
•5-6 years’ experience in an agency or corporate marketing environment - 2-3 years’ experience in creating, deploying and managing media campaigns 
•Exhibited track record of piloting campaigns in new/rising social platforms 
•Experience with other digital vehicles preferred - General understanding of the B2B customer and online/digital habits 
•General knowledge of Google and Marin platforms 
•Proficiency with MS Office (Powerpoint, Excel, Outlook)

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