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Digital Marketing Specialist - Retargeting

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Our client is looking for an experienced Digital Marketing Specialist to help drive qualified traffic and conversions for a three week project starting Monday, November 20th!! This position will be part time and can be done either onsite or remotely.  The Digital Marketing Specialist will work with the marketing programs team and be responsible for managing paid digital campaigns including: campaign planning, execution, management, and analysis.  MUST BE EXPERIENCED WITH GOOGLE RETARGETING.

In this role, you should expect to:

  • provide the daily management and execution of multiple digital campaigns including AdWords/PPC, display advertising, retargeting, social advertising, SEO, mobile, email, and other channels to drive traffic to websites and landing pages

Why do you want this job? Because you are:

  • Google certified for AdWords and analytics
  • Proficient in MS Excel, PowerPoint, and Word; experience in other reporting software (Tableau, Domo…) a plus

Why do we want you? Because you have:

  • A Bachelor’s degree in marketing-related field of study

  • 3+ years' experience with Google AdWords, Google analytics, retargeting, paid search (SEM); paid advertising in social media, display advertising, and Search Engine Optimization (SEO)

  • Direct experience with Google AdWords, Google analytics, retargeting, paid search, paid advertising in social media, display advertising and search engine optimization

  • Practical experience with marketing automation software

  • Experience with Salesforce a plus

  • Web technologies including HTML/CSS a plus

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