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Digital Marketing Specialist - 6-month contract!

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Company seeks full-time, temporary Digital Marketing Specialist for 6-month contract. The Digital Marketing Specialist will be the primary point-of-contact for display campaigns and day-to-day operations of digital marketing analytics, focusing on lead generation, Google Display Network (AdWords), and reporting.

Are display ads, Excel Spreadsheets, identifying quantitative and qualitative reporting capabilities, SEM and remarketing music to your ears? As long as you are passionate about marketing, delivering excellent work and like to have fun (while at work). The Digital Marketing Specialist will be a primary point of contact for display campaigns and supporting the team in day-to-day operations that only marketing pros will understand.

Essential Job Duties:

• Build, test, and execute digital marketing campaigns
• Monitor campaign results, analyze core metrics, and develop strategies to optimize student acquisition and brand awareness via display and mobile
• Develop, update, and analyze dashboards to report on campaign performance
• Segment audiences and target messaging accordingly
• Work with agencies on current and new initiatives and provide necessary deliverables
• Work closely with web marketing team to perform landing page testing, update tags, and monitor site performance

Additional Job Duties (include but are not limited to):

• Conduct multivariate testing
• Work cross-functionally with all channel marketing teams to developing integrated marketing campaigns

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