Communicating relevant metrics, what we have done, what needs to be done, and the progress
of the projects and campaigns.
Performing thorough, detailed website analysis, identifying current problems and opportunities,
with a focus on user experience, crawlability, site architecture and site content.
Performing competitive research, identifying what our competitors are doing right, what they're
doing wrong, and how we can continue to lead the industry.
Assist marketing managers in the development of website and landing page forms as needed.
Work closely with our in-house creative agency and external social agencies for content updates
and project management.
Seek out and analyze marketing data to drive marketing insights and future recommendations.
Participating in strategic brainstorming sessions.
Be a digital champion by identifying ways to optimize and enhance everything we launch online,
as well as implement third-party enhancements and recommendations.
Assist in the planning and development of short-term and long-term needs and changes to all of
Staying up to date on current industry practices, news, and algorithm updates.
Experience with Google Analytics, CRM, and marketing automation systems including Salesforce and Pardot.
Familiarity with SEO and PPC.
A working knowledge of HTML & CSS
Must constantly strive for excellence and have an extreme attention to detail even while
working on multiple projects concurrently.
Team player willing to assist with other marketing and communications needs.
Fabulous benefits with incentive of advancement on a team that will be leading the industry.
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