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Digital Marketing Project Manager

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Vitamin T is looking for a highly collaborative, creative, and organized Digital Integrated Marketing Manager to lead the end-to-end planning and development of customer-facing digital marketing campaigns designed to increase awareness, engagement, property traffic and sales based upon a deep understanding of our customer segments. This position will also be responsible for creating influencer, content and segmentation campaign strategies, and reporting on the outcome of campaigns to senior leaders.

This position will work closely with digital demand, brand/creative, retail, and field marketing teams to define the approach for creating and delivering campaigns and content across multiple digital channels to our target audiences nationwide. This position will also develop monthly presentations, manage the Digital Demand status / tracking and campaign development processes, assist with media budgeting and help manage a campaign calendar to ensure delivery of personalized, engaging campaigns and cross-marketing alignment.

Potential responsibilities include:
• Manage weekly status meetings and track the action items and progress against goals for the Digital Demand team
• Coordinate development of monthly Digital Demand campaign read-out presentations for Marketing Steering Committee and related status meetings
• Assist the Media Management team with budgeting and tracking of digital paid media efforts
• Create and automate a digital campaign development process (using MS Project and BaseCamp)

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