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Digital Marketing Program Manager

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Our client is a large financial institution in Charlotte, NC and they are looking for a Digital Marketing Program Manager to join their team for a 12 to 18 month contract. This is 40 hours a week, health benefits and 401K offered.

The Digital Marketing Program Manager is responsible for driving the execution of online & mobile marketing programs focused on increasing sales of quality deposits accounts and engagement of deposit account features including Checking, Savings, Debit Cards, Direct Deposit, and Overdraft Protection. This Digital Marketing Program Manager role supports the Deposits Digital Marketing Strategic lead in approved marketing campaigns.

Responsibilities of Digital Marketing Program Manager include, but are not limited to the following:
• Support the development and launch of integrated marketing strategies to drive online traffic, consideration, enrollment and use of these key products by prospects and customers
• Leverage multiple online channels, including 3rd party paid display and search, e-mail, ATM, targeted advertising within Online Banking, Mobile marketing, home page, product pages, and social media
• Partner closely with multiple teams across the organization and outside of the organization, including offline marketing, product, digital sales, enterprise media, agencies, legal, technology, and others to ensure integration and innovation
• Manage test and learn opportunities to improve performance of digital creative assets
• Drive creative development with agencies, taking concepts through governance approval processes and legal reviews
• Provide ongoing and timely reporting and analysis of campaign performance and make recommendations based on this information.

Required skills of Digital Marketing Program Manager:
• Minimum five years in online, digital, or ecommerce marketing
• Work well independently and in large group settings, as well as handle multiple assignments, aggressive deadlines and complex approval processes
• Exceptional organizational, analytical, verbal and written skills
• Proven experience in partnering and communicating effectively with associates and leaders at all levels of the organization and with external partners
• Experience in managing agencies to create compelling creative assets
• Excellent Microsoft Office skills and experience with online tracking and/or budgeting programs
• Minimum of bachelor’s degree required

Desired skills of Digital Marketing Program Manager:
• Experience in financial services industry
• Agency experience
• Basic reporting and analysis
• Project management
• Forecasting and budgeting
• Presenting to groups of all levels

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