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Digital Marketing Product Manager

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*This is a long-term, 12-18 month contract role located on site in Charlotte, NC. Must be commutable to Charlotte, NC to apply.

Our large, Fortune 500 financial/banking institution client seeks a Digital Marketing Product Marketing Manager to assist with the development and execution of digital marketing tactics to support the Bank’s investment products line of business. These initiatives aim to increase awareness and consideration, drive traffic online, deepen to the Bank’s core target -- Preferred/Mass Affluent segment using key channels, as well as 3rd party paid media including social and mobile.

This Digital Marketing Product Manager will also use data and measurement to analyze current trends and provide recommendations for tactical executions to improve results. He/she will coordinate the weekly and monthly forecasting routines for Business Reviews with agency and team partners, and provide updates to leadership team.

Minimum Job Requirements:
-3-5 experience in marketing and/or digital marketing
-Ability to execute digital marketing plans and provide program analytics and measurement and optimization recommendations
-Ability to professionally interface with all levels of management , Digital Marketing partners and channel contacts (will have exposure to leadership)
-Adept at working independently and proactively
-Experience in developing compelling creative assets and flawless execution
-Experience in working in and across a complex organization

Desired Skills:
-Background in financial services; Investment marketing is a HUGE plus
-Agency experience - experience on leveraging enterprise sites and third party paid media
-Ability to work in a matrix environment and manage multiple projects
-Experience in email communications and sales

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