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Digital Marketing Operations Manager

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The individual will be responsible for end-to-end operations and project management for DIGITAL MARKETING campaign set up, initiation, requirements gathering, development, and execution to ensure timely, on budget and accurate campaign delivery. The role also includes providing strategic guidance to the team as to how to best operationalize initiatives. The campaigns could be created using traditional (direct mail, email, tele services) and/or new channels (digital, social, mobile)

-- Understand business objectives / strategic imperatives to enable DIGITAL MARKETING to deliver optimal marketing solutions
--Lead Operations team and run operations meetings capturing and tracking progress for action items, issues and risks.
--Provide strategic guidance and best practices to brands for marketing campaign planning and execution
--Oversee campaign initiation through coordination with internal and external stakeholders
--Develop and manage integrated project plan (in MS Project) for all vendors and internal activities.
--Identify dependencies / gaps in the plan and provide guidance to address identified risks
-- Identify and document spend across all channels for the campaign / tactics
--Approve metadata requests to ensure accurate and meaningful measurement.
--Manage deliverables across vendors and internal teams to ensure milestones are met
--Ensure quality assurance process and deliverables meet all end-to-end and other functional testing requirements
--Develop and manage Communicate Plan with management and key stakeholders.
--Provide status to the DIGITAL MARKETING Franchise Lead on all brand initiatives and align on next steps / risk management activities
--Ensure all related documentation and materials are created and complete.in accordance with approved policies and procedures
-- Escalate any potential risks to DIGITAL MARKETING Franchise Lead with recommendation on mitigation
--Ensure campaign goals/ KPIs are defined (during requirements gathering phase) tracked (during development phase) and measured.
--Engage with key Company resources (e.g. Privacy, Compliance, Legal, IT) on an as needed basis
--Identify opportunities for process improvement / enhancement and provide suggestions to optimize


Minimum Requirements
• Undergraduate degree required
• 7+ years of marketing and/or multi-channel marketing operations experience (telemarketing, direct mail, email, digital, social, mobile etc.) with understanding of each channel’s unique requirements and best practices
• Experience from Pharmaceutical and/or Consumer Healthcare is strongly recommended, but not mandated
• Project management experience and skills required
• Strong written and verbal communication skills
• Demonstrated sense of project ownership
• Cross-functional alignment and influencing skills
• Proven track record of leadership skills
• Strong focus on customer/client service
• Experience with MS Office products - MS Project experience is preferred

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