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Digital Marketing Officer

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This leading high street fashion retail brand has a fantastic opportunity for an experience digital marketing officer. Initially the role is a 6 month contract with potential to go permanent.

Responsibilities:

Short term you will be responsible for coordinating the launch of a new website in to the Chinese market
Overseeing our clients Australian brand, product, campaign and other website related content
Coordinate the prelaunch communications program, setting up social media, eDMs, POS and other advertising materials
Coordinate competitions, prizes and other promotional material

Longer term -
. Help establish processes and execute the digital strategy to launch and build their Australia Online business (brand, sales and customer base)
. Work with their teams to understand and brief window, product, trends and offers to be translated (figuratively & literally) for the China market.
. Work with Planning teams and China partners to range and release product effectively for the China market, manage pricing and promotional offers.
.Brief and manage external agencies and China partners to ensure they are driving and executing digital strategy on brand and to brief across all digital, CRM and social channels.
.Work with external agencies and China partners to identify opportunities to maximize brand awareness and sales.
.Keep abreast of industry standards and best practice, contribute to new ideas and innovation and ensure their Australian brand stays at the forefront of the digital space in the China market.
.Manage weekly and monthly reporting and insights.

You will need:
Strong project management skills
Experience and knowledge of digital, CRM and social marketing strategies
Ability to multi task and work to short deadlines
Ideal but not required - knowledge of China marketing landscape

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