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Digital Marketing Manager/expert

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Come apply your marketing skills and experience in a crucial role for a major healthcare client that creates and develops educational resources and tools for the health industry! This is a year or longer contract opportunity!

Job Description:
The Digital Marketing Manager has responsibility for directing and overseeing all facets of digital marketing, including mobile app campaigns, analytics, SEO, paid search and eNewsletters. This very important role will interact with a variety of people within the company and provide valued insight and guidance on how around these initiatives can evolve to meet the growing business needs.
Responsibilities:
• Work with department and team members, other marketing personnel, and third party vendors to develop, execute and manage Care Management digital marketing initiatives, specifically mobile apps.
• Manage marketing metrics dashboard and work with agency to update appropriately. Communicate key findings and customer insights.
• Solicit input from department for quarterly eNewletter. Work with agency to develop new template and update overall eNewsletter program as needed.
• Lead paid search campaigns, analyze results and make appropriate recommendations on how to proceed.
• Share your marketing expertise and insights with other team members. There are many opportunities to add value and provide valuable input.


Required Skills/Experience:
• BA/BS in Marketing, Communications, business or related degree.
• 5+ years of marketing and business development experience
• 3+ years of digital marketing experience
• Understands and has worked closely with digital marketing teams
• Analytic skills and measurement experience
• Excellent communication and organizational skills and works well in a fast-paced environment
• Must be detail-oriented with the ability to closely manage projects from inception through execution.
• Should be a self-starter with a hands-on approach.

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