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Digital Marketing Manager Temp

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Our client's Digital Media & Gaming group seeks a highly innovative, energetic, and motivated marketer! The Marketing Manager will work with the companies Marketing and Design teams to identify and develop digital business opportunities for respective brands. You will also work closely with external partners and act as an agent on behalf of the internal Marketing and Design teams. In this role, you will assist the Senior Director in working with a variety cross functional teams to coordinate all brand related activities to maximize revenue.

This person will also be responsible for using industry learning and relevant consumer insight to help the brand and marketing teams develop business and marketing plans as it relates to digital media. This position reports to the Senior Director of Digital Media, and is based in our Pawtucket, RI office.

Key Responsibilities

  • Partner with internal Marketing and Design teams to establish brand priorities.
  • Work closely with internal Marketing teams,& additional partners on the development of all related marketing activities for the brands activated. This includes collaborating on the development of the strategic brand plan (product positioning, target market, marketing strategy, volume forecasting, competitive analysis, and marketing budget for the digital media product.
  • Work closely with the Sr Director to assist the Marketing teams in the creation of business plans and financial modeling for digital media initiatives.
  • Ensure the full and fair execution of clients business arrangements with external partners.
  • Work closely with Finance and partners preparing accurate revenue forecasts on a title, brand and platform basis. Regularly conduct revenue re-forecasting exercises in line with new information gained from marketing.
  • Seek input from Marketing and Design & Development on the creation/development of the key art and packaging, TV/Print/Online advertising, and website creative for all digital media product.
  • Work closely with Sr Director and Brand Marketing teams to ensure, where appropriate, all digital media products have fully integrated marketing programs and maximize cross-promotional opportunities.
  • Maintain a strong knowledge of Digital Media industries and keep fully up to date with any trends and convergence with other industries.
  • Analyze, develop and present key consumer and industry data to the Marketing and Design teams.
  • Act as liaison to develop promotions to drive incremental toy/games and digital media revenue at retail.
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