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Digital Marketing Manager (Paid Media)

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​AQUENT is currently seeking a Digital Marketing Manager with significant performance-marketing experience to support the Director, Digital Marketing Execution in managing campaign operations and optimization. Responsibilities include but are not limited to the following areas: media planning, testing, campaign optimization, analysis of results, and project management. Marketing objectives include but are not limited to driving customers, prospects, and independent agents to engage with our content and increase preference and demand for this client across product offerings. 

The Digital Marketing Manager is expected to act as an extension of the marketing team, reporting into the Director, supporting the priorities of the 2VP of Digital and Social Marketing and working seamlessly with a broader team within and outside of Enterprise Digital Marketing. This includes members of Enterprise Marketing/Creative Services, Business Insurance Marketing, Legal, Ad Operations, and our existing agency. 

The position does not manage others, but may provide guidance and/or training to less-seasoned team members. Position requires General Supervision: Incumbent independently performs a variety of duties, including potentially complex duties within established policy guidelines; responsible for a defined set of assignments; is expected to set priorities and meet specific goals and objectives of the function or unit. 

Channel Management:
--Accountable for implementing digital marketing strategy, content, media and related technologies through specific channels that support organizational marketing objectives for entire online customer journey (engagement, acquisition, and/or retention of business). 

Weekly Optimization Summary and Recommendations:
--Evaluate weekly performance, compare across campaigns, and locate/explain anomalies 
--Write weekly optimization recommendations and review with Director and 2VP 

Creative Trafficking and Approvals: 
--Review creative with the VP of Enterprise Digital Marketing for feedback and approvals 
--Write up recommended creative changes to address feedback and achieve campaign goals 
--Coordinate other team members to obtain legal approval 

Media QA:
--Review and test all media (e.g. social dark links) against planning spreadsheet and creative 
PDFs to ensure accuracy 
--Review and test DCM Floodlight tags in coordination with Ad Operations 

Project Management of Paid Campaign Process: 
--Update tracking spreadsheet daily 
--Check in with creative services, Ad Operations, and channel leads at Spark to ensure that 
launches and changes are occurring according to schedule 
--Alert Director and 2VP of any deviations from the schedule and offer recommendations related 
to any impacts (e.g. re-prioritization, etc.) 

Media Planning:
--Research for Spring 2018 Topic Flow 
--Research best performing topics and media in order to recommend topic sequencing for 
upcoming months 
--Make recommendations to Director as needed regarding budget allocation by channel, 
business unit, and campaign. 

Analytics and Test and Learn:
--Help construct, execute, and interpret the results of key tests in different channels. Apply methods to improve engagement and/or conversion through technology and process opportunities (A/B testing, segmentation, content targeting, etc.) 
--Understand Key Performance Indicators to measure campaign and resource performance and identify efforts for improving engagement, acquisition, and/or retention. 
Other Support and Participation 
--Participate in discussions with team members on business programs and initiatives. 
--Participates in discussions with team members to understand the goals of business partners and to make recommendations on strategies to address those goals (via digital, social and mobile, and content marketing). 
--Become familiar with functions performed by other marketing disciplines. 
--Other duties as assigned. 

Education, Work Experience and Knowledge: 
--Bachelor’s degree in marketing or other related field or equivalent experience preferred 
--Minimum of 4 years of experience with digital marketing and media planning 
--Preferred experience as a digital marketer/account manager for a strong brand or agency 
--Experience in insurance and/or financial services desirable. 
--General knowledge of data-driven content marketing 
--General knowledge on how to research and target wants/needs of various audiences. 

Job Specific and Technical Skills and Competencies:
--Strong time and project management skills 
--Strong verbal and written communication skills 
--Intermediate to strong understanding of digital advertising landscape 
--Intermediate analytical skills 
--Intermediate ability to evaluate effectiveness of programs 
--Demonstrated flexibility and intermediate ability to think “outside the box”

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