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Digital Marketing Manager (Analytics)

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Vitamin T is working with a global educational organization that is hiring a Digital Marketing Manager ASAP with strong e-commerce experience who has hands-on experience with SEO, website UX/usability, conversion optimization done through reading/reporting/using website analytics and a/b testing/personalization tools like Adobe Target, Optimizely, Evergage, etc. 

We are looking for candidates who have direct hands-on experience with in-depth experience of Google Analytics.

Responsibilities:
Lead the management of the web and ecommerce platforms to build engagement with prospects, students and alumni to deliver against business objectives 
Liaisons with freelance and agency resources that support application and development work for the website 
Works collaboratively with marketing and other cross-functional partners, ensuring digital strategies are fully integrated 
Supports the eCommerce business platform including consulting on business and technical requirements as well as managing digital branding and user interface 
Leads management of web enhancements and requests, making process improvements as needed 
Builds short-term and longer-term web & UX strategy, develops and executes short and long-term web and mobile 
Responsible for managing SEO on the website properties, including technical and tactical SEO implementations that align with the overall strategy to drive traffic goals and performance 
Operates as a mobile subject matter expert within the Digital Center of Excellence and the broader organization; coaches and mentors colleagues in area of expertise 
Manages the digital creative process working collaboratively with internal stakeholders (marketing, business, channel leads, partners) and both internal/external resources from requirements definition to final production
Manages the development and reporting of digital metrics, setting standards, utilizing ongoing dashboards to measure progress and maximize ROI 
Creates efficient processes and demonstrates effective project management to drive execution of initiatives 
Ensures all digital work is consistent with the established brand guidelines 
Ensures best practices are followed in all areas of digital marketing 

Qualifications 
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Bachelors’ degree in Marketing, Online Marketing or equivalent; MBA a plus 
Minimum 5 years digital marketing & website management including ecommerce environment 
Strong digital analytics (Omniture, Webtrends, Coremetrics, Google) and metric skills required 
Excellent project management skills required 
Strong communication and presentation skills required 
Strong teaming an collaboration skills required 

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