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Digital Marketing Manager

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The Digital Marketing Manager will drive growth in online sales through retail partner e-commerce sites, contribute toward the growth of the Digital Marketing Discipline within the Consumer Channels Group (CCG), and focus on Omni-channel strategy and excellence in strategic execution. This position will report to the Digital Marketing Lead. The scope and mandate of the Digital Discipline is constantly evolving and is very entrepreneurial in nature.

Key Attributes:
The successful candidate will:
• Practice a holistic approach to digital marketing (across Paid, Earned, and Owned)
• Be an adept project, program and campaign manager
• Be able to deal with many stakeholders in a heavily matrixed environment
• Be agile, willing to learn and iterate based on changing circumstances (retail moves quickly!)
• Be thoughtful and mindful to ensure excellence in execution
• Be able to manipulate and generate insights from data


Key Responsibilities:
While the responsibilities of the Digital Marketing Manager will evolve with the needs of the Discipline, core responsibilities include:
• Manage day-to-day execution of online site merchandising plans on all retail partner E-Commerce sites, as well as marketing programs across both product category and retail account that span Paid, Earned and Owned channels with multiple stakeholders
• Drive sales performance by managing online site experience, implementing Merchandising, cross-sells and conversions, aligned to overall account and product strategies
• Support the Digital Marketing Lead in the development of strategy, engagement model and execution rhythm
• Contribute towards building a Centre of Digital Excellence with the Digital Marketing Lead
• Act as a proxy for the Digital Marketing Lead across the CCG business (both in person and virtually)
• Partner closely with Account Managers and Channel Marketing Managers to ensure strategic execution against the Digital Vision and Plan
• Partner closely with In-Store Experience and Labour teams to uncover and act on innovative omni-channel shopping opportunities
• Stay up-to-date on the latest digital marketing/retail trends, platforms, behaviours and tools to develop innovative methods and marketing ideas

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