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Digital Marketing Manager

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Our client, located in Gloucester, MA, is looking for a Digital Marketing Manager for a 5-6 month contract!

This client in the consumer packaged goods industry is in need of an experienced Digital

Marketing Manager. This person will work under the Director of Consumer Marketing and will

focus on managing and executing the client’s total digital marketing plans.

Specific Duties/Responsibilities:

 Plan, manage and execute broad based digital campaign, against targeted objectives including all

paid, owned and earned platforms.

 In partnership with brand managers and agencies, manage and execute content strategy and

calendar across all digital media, including some content creation.

 Establish measurable KPI’s across total plan, and conduct ongoing analysis of effectiveness of

each platform, and recommend adjustments to the plan and mix to maximize results.

 Personally own execution of agreed upon plans, including overseeing agencies to ensure

flawless technical execution.

 Responsible for ongoing optimization efforts to meet campaign objectives.

Required Skills:

 Over 3 years of Consumer brand digital marketing experience, with direct expertise in leading

integrated digital and social media campaigns (either with an CPG employer or digital agency).

 Broad digital experience required in a variety of digital platforms including:

o Digital video & audio

o Paid/owner social media & influencer marketing

o Digital shopper marketing

o Digital targeting (behavioral & geographic)

o Programmatic

o Native advertising

 Experience with layout and management of content strategy

 Excellent project management skills with proven ability to meet deadlines.

 Proven track record working with and influencing agency partners and collaborating with cross-

functional teams.

 Experience managing and analyzing large digital metrics.

 Experience with external campaign management tools a plus.

Education/Other Pre-requisites:

 BS/BA Degree

 Knowledge of Microsoft Office products, Word, Excel, PowerPoint, and Outlook required;

technology savvy and strong proficiency with all types of internet technologies.

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