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Digital Marketing Manager

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General Position Summary: The Digital Marketing Manager is responsible for conceiving, planning and managing the creation and publishing of all brand messages disseminated through digital channels including: e­commerce, social media content, advertising, and any dealer or client regional digital medium. Essential Functions/Major Responsibilities:
• Develop the content and merchandising components of the clients Multi­Channel Calendar in cooperation with the Brand Manager and direct­to­consumer merchant, marketing and site management teams.
• Plan and manage the creation and delivery of all brand ­supplied .com content including composed home pages, category/collection or other page content, e­mail marketing content and blog content.
• Plan appropriate content to populate the seasonal content calendar using the Multi­Channel Marketing Calendar; the seasonal brand and product initiative(s); the list of key marketing styles; advertising, social media and account marketing plans; and other information developed by the marketing team.
• Plan, schedule, assign resources and manage the production of the content in the seasonal content calendar working with the creative team to ideate and develop stories that the creative team will produce in video, text and images.
• Content includes but is not limited to: brand videos, athlete videos, product videos, blog posts (text and image driven) and social media content. Content will be used for social media, dealer and e­commerce purposes and will be published through owned, earned, paid, dealer and partner network media.
• Plan and manage the asset acquisition budget, working with the Creative Director to plan and fund collaboratively still photography and video required by the Multi­Channel Marketing Calendar.
• Collaborate with the creative team to develop and refine content to best align with the brand voice and relevant brand and seasonal themes.
• Plan and manage brand advertising program working with outside media planning agency and coordinating advertising plan with Multi­Channel Marketing Calendar, the seasonal brand and product initiative(s), the list of key marketing styles, advertising, social media and account marketing plans, and other information developed by the marketing team.
• Plan and manage the media budget, working with the Director of Global Marketing and an outside media agency to maximize returns in increased brand awareness and affinity. • Manage one direct report (social media coordinator), setting strategy and goals, evaluating performance regularly.
• Manage social media by developing and implementing a social media strategy, coordinating goals and tactics with wholesale and direct­to­consumer initiatives.
• Develop a set of metrics to measure ROI on the content marketing and media spend and on social media initiatives and measure and regularly report on effectiveness of the program.

Supervisory Responsibility: This position has one direct report and will supervise the work of other Marketing department employees as well as outside vendors. Specific Job Skills:
- Ability to work independently, take ownership of all projects
- Ability to keep peers and managers informed of progress on all projects
- Possess extensive knowledge of content development, storytelling, and social media.
- Well developed ability to read, write, and speak English.
- Well developed writing skills; knowledge of and experience with journalistic style writing.
- Must have excellent verbal communication skills.
- Ability to be creative and innovative, especially in written communications.
- Possess good organizational skills and attention to detail.
- Mental ability to conduct interpersonal interactions with the media, members of the public and Company personnel.
- Ability to represent the company in a manner that enhances its image.
- Ability to solve problems and operate independently and with discretion, and work effectively under pressure. Physical ability to use telephone, computer hardware/software including keyboard, type, sit and stand for extended periods of time, and occasionally lift/carry up to 10 pounds. Education and/or Experience:
- Bachelor’s degree or equivalent and or experience specializing in marketing, business, public relations, journalism, communications or related field.
- High degree of understanding and experience with digital marketing including social media, SEO/SEM, programmatic advertising, search, mobile, affiliate and other disciplines.
- High degree of understanding and experience with B2C e­commerce, preferably in apparel, footwear or sporting goods.
- Participation in and affinity for outdoor sports including skiing, climbing, mountaineering, backpacking, hiking and trail running.
1 x At least 5 years experience in consumer products marketing.
- Outdoor Industry experience is a plus.

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