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Digital Marketing Manager

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Aquent is the world's largest and most successful boutique staffing firm specializing in the creative and marketing field. We place our Talent in contract engagements ranging from 2 days to 2 years! We offer the industry's best benefits that we subsidize dramatically! Medical, dental and vision benefits are available to you after just 30 days and after 90 days you are free to participate in our 401k plan! We also offer an outstanding referral bonus program where you can earn thousands of dollars just for knowing and referring talented friends!

POSITION-B2B Digital Marketing Manager/Inbound Marketing Specialist
LOCATION- WALTHAM, MA (LOCAL CANDIDATES ONLY PLEASE)
DURATION- 6 MONTH CONTRACT ENGAGEMENT
HOURLY PAY RATE- DOE
BENEFITS- SUBSIDIZED MEDICAL, DENTAL, VISION AND 401K

Our B2B software client in Waltham, MA has asked for our assistance identifying a DIGITAL MARKETING MANAGER for a 6 month contract engagement.

In this engagement you will work with a newly formed digital marketing team dedicated to one of the company's most successful products. You will join this team as the 3rd marketer and therefore have an immediate impact.

The successful candidate:
Will be content driven. Will take existing content and repurpose it for ad campaigns, social advertising campaigns and then measure performance.
You will develop the social voice of campaigns
You will create the persona or voice of social and blog content
You will review the lead generation practice and develop ways to automate follow up emails etc.

The type of digital marketer who will succeed in this role is smart, open-minded, strategic and collaborative.

Responsibilities

  • Create and execute a strategy to develop a new online/social voice including planning on content and interactions.
  • Develop new innovative social advertising campaign and SEM ads, including theme/positioning, graphics, targeted segments
  • Launch new Facebook and LinkedIn pages, revamp Twitter presence with increased engagement level.
  • Create performance metrics around the campaign, measure and iterate to improve conversions and engagement
  • Develop video content for product launches.
  • Launch and manage product blog content, schedule, and author blog posts.
  • Work with product team to gather and organize blog schedule.
  • Design and execute nurture e-mail campaigns in Hubspot.
  • Update two existing trial nurture campaigns with current product content
  • Develop two new nurture streams for product launches
  • Design a behavioral marketing campaign integrating customer adoption data to trigger e-mail workflow events

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