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Digital Marketing Manager

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Aquent are looking for a Digital Marketing Manager to join an innovative and creative tech start-up on a permanent basis. This is a great opportunity to work with a fast growing and award winning company in its infant years. You will develop and implement the best marketing and engagement strategy in order to maximise revenue and grow user base as rapidly as possible.

The company is unconventional and will require someone who can think creatively and constantly learn. The right candidate will work very closely with the company founder to grow the business. In the short-term, work will be carried out from home and from a central office location (exact split TBC). It will be flexible and fun.

Key Responsibilities:
• User acquisition including but not limited to
o Free – PR, SEO, Reciprocal, Content, Social media.
o Paid for – PPC, Affiliate marketing, Co-reg, Sponsored social, etc.
• User retention, including but not limited to
o Engagement
o Re-engagement
o Cross promoting/bonus activities
o Moderation of user generated content
• Entrepreneurial spirit – “Get stuff done” attitude, driven, flexible, hungry.
• Leading industry and sector knowledge and contacts – advertising and affiliate networks and agencies to keep at cutting edge.
• Excellent written communications.

Key Criteria:
• Ability to discover new revenue channels.
• Natural persuasiveness and charm.
• Ability to analyse and knowledge of analytics tools.
• Creative input and delivery of
o Product development and innovation
o Opportunities for partnerships
o Optimising monetisation while maintaining user experience and brand value.
Desirable:
• Adobe CS graphics packages.
• Knowledge of basic HTML.
• Database analysis and knowledge of SQL

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