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Digital Marketing Manager

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We are looking for a strategic and hands-on digital marketer who will be responsible for growing revenue and engagement for the direct to consumer business of this top tech company, including e-commerce and loyalty programs.
The person will manage all aspects of customer email marketing strategy from conception through campaign development and post-deployment analysis including email deliverability, and analysis in support of deepening/strengthening the customer relationship. You will manage a team of vendors, comprised of creative agencies, business analysts and email production vendors and partner across departments including Merchandising, Product and Legal. You will put structure in place, and nurse and grow the channel's reputation and performance. You will explore customer journeys and life-cycle communications approach to establish and grow multi-channel retention marketing through display, push notification, app adoption, direct mail and e-commerce strategy overall.

Responsibilities:
*Develop email, mobile and social marketing strategies, outline business goals, and design measurement frameworks that illuminate the right course of action to drive results.
*Focus on on-boarding, retention and reactivation programs
*Deep experience developing marketing dashboards and program roadmaps
*Manage referral program, and survey forms that are the media utilized for subscriber retention, acquisition and profile management.
*Work with external agencies and coordinate relationships
*Act as the subject matter expert in User Trust principles including email volume, quality and permission settings

Minimum qualifications:
*Strong analytical skills that go beyond email engagement metrics (down-stream impact)
*In depth experience with Email Service Platforms and Email QA processes
*Ability to manage Content Management Platforms
*Experience with Loyalty Programs, Mobile Marketing, Data Segmentation, Incentives
Retail and Ecommerce

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