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Digital Marketing Manager

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Company Overview
We provide a business and government clients and buying customers the world’s most transparent, innovative and effective online marketplaces and integrated services for surplus assets. Liquidity Services achieves maximum recovery for our clients’ customer returns, overstock, used and salvage assets by employing a multi-channel strategy that leverages our industry-leading online marketplaces, as well as direct sales and consumer marketplace channels. On behalf of its clients, Liquidity Services has completed the sale of over $3 billion of surplus assets in over 500 product categories including consumer goods, capital assets and industrial equipment.
General Summary
The Digital Marketing Manager will join our team to drive auction registrations and revenue for our online marketplaces. They will also play a supportive role in reinforcing our brand and building awareness through our social media channels. In addition, they will help with SEO initiatives to boost organic traffic to our sites. The ideal candidate is a self-starter with a deep understanding of all aspects of paid-search, SEO, and social media. They must also be detail-oriented, analytical, and possess a keen focus on hitting a target ROI.
Responsibilities
• Management and implementation of PPC campaigns (keyword selection, ad copy, bid management, etc.)
• Grow and optimize our Google AdWords strategies through ongoing testing of ad copy, landing pages, bidding strategies, ad extensions, etc.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis
• Drive auction bids and registrations for Liquidity’s online marketplaces
• Manage our PPC keyword and remarketing campaigns to a target ROI
• Partner with Marketing and IT teams to ensure tracking is accurate
• Manage monthly budgets efficiently and accurately
• Analyze and present reports showing total impact of online marketing activities
• Stay up to date on emerging technology and trends in PPC/SEO and make sure that Liquidity Services is an early adopter where relevant
• Ensure content from our content calendar is shared on our social media channels
• Contribute to our overall social media strategy by recommending cutting-edge approaches
• Develop SEO strategies for: keyword list development, URL and site architecture optimizations, content development, back-linking and other strategies that maximize indexing, rank, CTR and on-site conversion of SEO traffic
Qualifications
• 3-5 years of experience managing online budgets. Preferably $1M+ annually
• Expertise with enterprise-class PPC/SEO in both an ecommerce and B2B environment
• Agency experience preferred
• Ability to communicate with both Marketing and IT teams
• Proven skills using Google Analytics in conjunction with Google AdWords
• Ability to understand basic HTML and JavaScript with regards to campaign tracking implementations
• Excellent analytical and problem-solving skills
• Experience building a following on social media channels
• Knowledge of social media advertising
• Eloqua experience preferred, but not required
• High proficiency in Excel is required. You’re not afraid of spreadsheets, in fact you may even love them
• BA/BS from a 4 year program. Degree in business or marketing-related major preferred

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