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Digital Marketing Manager

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Our F500 Payment Technology Company is looking for a leader for their Global Digital Marketing Team for a long term contract, with potential for full time hire.

As a key member of the Global Digital Marketing team, the Digital Marketing Manager will manage the overall strategy and provide thought-leadership for planning, implementing, optimizing and analyzing our paid search and paid social media programs to help increase site visitors, create deeper engagement, and improve online conversions.

The ideal candidate will have experience in a corporate web/digital marketing setting and have thorough knowledge of the day-to-day, top-to-bottom management of paid search (SEM/PPC) and search engine optimization (SEO) methods, as well as a desire to stay abreast of new advances in search, social media and innovative B2B digital marketing trends. The position requires flexibility in working across multiple regions concurrently, with an ability to shift priorities to support cross-region teams as needed.

8+ years experience, and a passion for web/digital marketing.

Responsibilities

Own and drive global search strategy, including organic and paid search, contextual display advertising and remarketing across multiple countries, languages and platforms (Google, Bing, Baidu, etc)
In conjunction with agency partner, manage the day-to-day paid search activities, including the campaign planning, budget, implementation, and performance optimization
Launch and manage paid campaigns in Twitter and LinkedIn, aligned with regional strategies; providing detailed reporting and optimization recommendations
Manage and grow our global keyword portfolio, including keyword research and overall keyword optimization strategy
Develop search marketing roadmaps and tactics that drive site traffic and conversions
Develop regularly-scheduled search performance reports, and deliver actionable insights across all geos
Align with regional marketing teams to provide best practices and recommendations on paid/organic search optimizations
Use independent judgment and initiative in time-sensitive situations to meet deadlines
Keep abreast of industry trends and developments in search and digital marketing technologies

Skills and Experience
BA/BS in Marketing or equivalent
8+ years progressive experience in a B2B search marketing role
Demonstrable experience leading and managing SEM/PPC, remarketing and/or contextual display advertising
Solid knowledge of SEO and SEM/PPC tools and best practices across multiple search engines (Google, Bing, Baidu,etc.)
Thorough understanding of search marketing KPIs, and multi-country best practices
Ability to conceive and execute highly targeted display, remarketing, video and social campaigns
Deep understanding of using data and insights to drive future business decisions
Intermediate Excel skills and ability to present clear, concise reports
Ability to prioritize, multi-task and thrive in a fast-paced, high-growth environment where excellent organizational skills and project management expertise are required

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