These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Digital Marketing Manager

0 people like this description

Our client is looking for a Digital Marketing Manager to join their growing team on a contract to hire basis. The Digital Marketing Manager is responsible for creating, managing and optimizing the company's digital and mobile acquisition marketing mix to meet monthly goals. Reporting to the Director of Digital Marketing, this is a key role in an ongoing consumer acquisition effort.

Fundamental Components

Mobile/App Advertising
Develop and manage mobile and mobile app marketing strategies and ensure campaigns meet specific acquisition goals. Analyze and optimize campaign development and results.
Strong understanding of mobile analytics, segmentation, and media roles in mobile marketing
Execute various media buys via platforms to drive optimization and reach acquisition goals, including mobile ad networks, Facebook, Twitter, LinkedIn and mobile search.

Search Engine Marketing
Manage and execute paid search strategies and tactics for both desktop
and mobile platforms
Conduct keyword analysis/research for PPC campaigns; work with account team on client-level campaign strategies
Manage all aspects of campaign optimization, including ad copy writing and testing, position, geo targeting and other A/B tests

Search Engine Optimization
Strong understanding of both on page and technical SEO
Experience with SEO tools including Google Webmaster, Moz & Brightedge
Understanding of Content Strategy
Strong Excel skills including pivot tables & advanced charts

Analytics
Strong understanding and application of Google Analytics and media analytics platforms.
Ability to custom configure tracking and reporting
Management of daily, weekly, monthly and quarterly reporting from both internal and external data sources.

Budget and Performance Reporting
Manage specific budgets for digital/mobile marketing activities to ensure optimal deployment of resources and accurate and timely reporting of incurred costs for financial reporting.
Analyze the results of Digital Marketing related activities and campaigns and make recommendations for optimization of advertising spend, campaign tactics and website content enhancements.
Monitor, track, and report on digital/mobile marketing metrics.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs