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Digital Marketing Manager

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3 month contract with Fortune 500 Tech company in Menlo Park, CA.

As a marketing manager, you will be supporting the Paid Digital marketing team on integrated paid digital campaigns across SEM, display, social, mobile and UX. Specifically, you will be tasked with building and executing a creative messaging framework to support digital acquisition efforts for our small business brand. You will also be asked to support the team in an RFP process to identify a new media planning agency resource and depending on timing, help onboard them. There are also oversight responsibilities related to our affiliate marketing program, and some operational work associated with our promotional offer system, that you will help support. You will work directly with the broad PD team, which spans both domestic and global interests, in support of these efforts.


Responsibilities:
• Build a creative messaging framework to support digital efforts (specifically display)
• Build master creative briefs and kick-off campaign development with our creative agency
• Construct an RFP process to identify and onboard a new media planning resource
• Support operational requirements for affiliate marketing and promotional offer campaigns



Qualifications:
• 5-7 years of professional experience in digital marketing/advertising, including search, display and UX with a keen sense for the role of creative in the marketing mix
• Creative/media agency management experience
• Cursory knowledge of affiliate marketing and execution of promotional offers
• Ability to develop relationships with key channel stakeholder teams to inform business inputs

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