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Digital Marketing Manager

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The Digital Marketing Manager leads user acquisition and engagement through the email channel to communicate with company's customers and agents around the world. Reporting to the Director of Digital Strategy and Marketing, the Manager will play a key role in developing, managing, and implementing the online content strategy. A true creative and analytical thinker, this role is responsible for measuring, testing, reporting and implementing company's approach to continually improve our website, email, and mobile marketing results, as well as develop campaign strategies based upon behavioral targeting initiatives, funnel needs, sales and organizational goals, and revenue.

POSITION RESPONSIBILITIES:
 Leads multichannel marketing initiatives and optimization of email marketing and related processes to retain and monetize existing customers
 Partners with General Management and Creative Teams to create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications
 Identifies and drives customer KPI’s and optimize key metrics including CTR, open rates, conversions, and retention  Maintains master customer email calendar and manages end-to-end email campaign implementation to ensure timely and accurate execution. Responsibilities include creative asset coordination, campaign set-up, list segmentation, QA, and deployment.
 Collaborates with cross-functional teams to experiment and optimize landing pages (including mobile) and experiences with a focus on improving email conversion and retention metrics
 Leads email acquisition campaigns and strengthens company's CRM strategy to capture key member information and leverage insights to move members through lifecycle
 Actively manages vendor relationships and maximizes their service and offerings
 Develops robust email test plans to increase performance and optimize programs, while continually performing competitive analysis of email marketing best practices/trends
 Optimizes online response and conversion rates for search engine quality score via A/B and multivariate testing, behavioral targeting, landing page optimization, heat maps
 Continually monitors and improves the usability, content and organic search conversion points of the company website to support the company’s growth objectives
 Collaborates with General Management and Creative teams on applying brand standards into online content
 Presents insights to line management; building consensus around recommendations and aligning organizational solutions to key findings
 Analyze customer’s e-Commerce experience via path analysis and entry/exit points tracking to understand/help resolve trouble spots and friction points.
 Develops ongoing analytics, KPI’s and channel metrics and issues a channel dashboard monthly
 Must perform other duties and responsibilities as required.

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