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Digital Marketing Manager

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One of our key clients in Vaughan is looking for a Digital Marketing Manager to enhance their online, mobile, and social media reach and presence, in order to achieve our key business grow and retain their subscriber base. The successful candidate will have deep digital strategy expertise with a proven success record of executing digital, mobile and social media programs and initiatives. Working closely with the core marketing team including Marketing Communications, Corporate Affairs, Pricing and Promotions and Loyalty and Retention, the successful candidate will have the primary responsibility for taking our digital strategy to the next level through creativity, innovation and thought leadership.

RESPONSIBILITIES:

◊ Ongoing development of website strategy, including content management and updates
◊ Digital/Mobile Marketing Campaigns - work closely with media and creative agencies to develop key digital and mobile marketing campaigns and programs that are fully integrated with all offline campaign components and exceed our core digital marketing targets and KPI’s
◊ SEO/SEM - work closely with key agency partners to support SEO and SEM strategies to ensure spend is optimized and return is maximized (this includes ongoing testing of campaigns, keywords and placements)
◊ Social Media - develop and grow key social media platforms with compelling programs and engaging content that resonates with customers and adds value to their overall experience
◊ Analytics and Reporting - conduct and interpret all reporting and analytics to optimize campaigns and leverage key insights for future campaign development, as well as create innovative approaches to digital and social media programs that reflect the client's brand identity
◊ Provide digital thought leadership on web, mobile and digital design industry trends, analytics and emerging platforms

REQUIREMENTS:

◊ Highly motivated, enthusiastic and energetic
◊ 5-7 years relevant work experience with a strong background in digital marketing at an interactive agency or at a leading CPG, telecommunications or high-tech company.
◊ Knowledge of web design and best practices for consumer facing websites
◊ Strong knowledge of paid and organic search engine optimization, search engine marketing and trend analysis
◊ Proven leadership in the digital space and the desire and willingness to think creatively and bring original and innovative thinking
◊ Strong analytical skills to ensure measurement and a test and learn approach is embedded in all digital programs
◊ Expertise with key online analytics tools including Google analytics
◊ Experience managing third party vendors and agencies
◊ Project management expertise with an ability to drive projects forward and manage cross functional teams

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