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Digital Marketing Manager

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Our client is looking for a talented Digital Marketing Manager to join their dynamic global Corporate Communications & Marketing team. The Digital Marketing Manager (DMM) will be responsible for contributing and overseeing the digital marketing strategy for the company through the development, implementation, tracking and optimization of our client's digital marketing across all digital channels. The Manager will oversee the management of digital elements of the marketing mix, and will align with the offline (print, etc.) elements of the marketing plan. Responsible for the development and execution of digital marketing strategies (SEO, SEM, Display, UX, optimization, etc.), branding and promotion. More specifically, the DMM will manage further development of the company's external website within a SharePoint environment, social media channels and key pages of the employee intranet (also on SharePoint).

Job Duties:

  • Manage the company's digital presence, across all digital channels
  • Keep website content current and continually refreshed
  • Maintain localized websites in multiple countries in collaboration with regional marketing managers and translation vendor
  • Collaborate on the initiation of a digital platform to relay current company related information to the shop floors
  • Define and create new web pages as needed, for both the internet and intranet
  • Determine size and arrangement of illustrative material and copy, and arrange layout based upon available space and knowledge of layout principles for the internet
  • Manage and execute digital marketing campaigns such as display advertising, webinars and email campaigns
  • Support other company departments, including Human Resources, Payroll, Organizational Effectiveness, IT, Engineered Products, and corporate Divisions, to ensure digital marketing plans are coordinated, aligned and meet business objectives
  • Manage relationships with inside and outside vendors including IT services and Web design agencies (e.g. Work with IT Department staff on back-end website support)
  • Gain an understanding of social media needs for the business, development and implement social media strategies for organization
  • Contribute to the process of information design, to ensure that content is appropriately structured to meet the goals for the site and the needs of users
  • Establish KPI’s, and track and monitor web statistics with Google Analytics, etc.
  • Implement and execute a global SEO (organic and PPC) strategy to meet specific lead generation target numbers on budget and in multiple geographies globally
  • Assess resource needs to complete projects to aid in determining feasibility and managing incoming demand
  • Translate functional requirements into wireframes, mock-ups and/or prototypes to aid in communicating intended designs
  • Effectively manage demand/backlog for internet and employee intranet sites (make web edits and changes as requested)
  • Work with SharePoint Solutions Administrator to effectively analyze functional requirements
  • Evaluate emerging technologies and keep the company at the forefront of developments in digital marketing, and improve user experience


  • Job Requirements :
  • Bachelor’s degree in Marketing, Business or related discipline; High School diploma plus 5 years’ closely related experience considered in lieu of degree
  • Minimum of 3 years recent digital marketing experience (including 2 years as a digital or online marketing manager/specialist) required
  • Familiarity with SharePoint 2010 required
  • Proficiency in HTML 5, CSS 3.0, JavaScript, jQuery, and cross browser compatibility required for content management purposes
  • Proven track record in web analytics preferred


  • If this sounds like you, apply now!

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