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Digital Marketing Manager

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Our professional services client is like no other in it's field, highly respected with social justice at it's core. An initial 12 month contract has arisen for an experienced Digital Marketing Manager to take their digital channels to the next level. With a recently launched website, this role will be focused on driving and executing the digital marketing strategy & creating tactical campaigns to drive traffic and conversions.

Key Tasks:
• Develop and execute digital marketing and search strategies
• Manage website, UX, content SEO / SEM focused
• Build relationships with key internal stakeholders and external agencies
• Lead paid, owned and earned digital marketing, social media and website strategies
• Manage online display campaigns including media buying and planning
• Collaborate with the marketing and media teams when developing display creative, digital marketing and content strategies
• Manage and optimise search strategy (SEO & SEM) across the group
• Develop and implement social media campaigns
• Manage reporting platforms including Google Analytics, call tracking and social media
• Provide campaign reporting analysis to develop actionable insights

Your Background:
• Over 5 years digital marketing expertise
• Solid understanding and successful use of emerging marketing channels (app store, web, direct, social) to drive results.
• Excellent digital performance experience across all digital channels focused on Acquisition and Conversion
• Solid hands on experience with SEM, SEO, Social, web analytics and eDM strategy
• Strong leadership skills with the ability to influence others, take ownership for results, and make sound, timely decisions based on data and insights.
• Customer-focused mindset, with a demonstrated track record of discovering key insights and delighting users.
• Solid communication and time management skills, including ability to effectively manage multiple projects concurrently

For further information or to submit your application contact Zena Nicolson on 03 8644 7777 or znicolson@firebrandtalent.com

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