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Digital Marketing Manager

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The Digital Marker will be a self started responsible for coordinating, planning and the execution of online B2B digital communication initiatives. This includes website updates, email marketing, social media, and content marketing. Accountable for helping execute effective cross channel audience appropriate campaigns driving leads and revenue.
• Solid understanding and knowledge of the online space and how to effectively utilize for multi channel messages.
• Ability to quickly repurpose content coming from multiple internal sources to get a message out to our B2B audiences to continue to build awareness and nurture.

Work within cross function teams to drive revenue generating plans and flawless execution:
•Digital Marketing Managers to develop a complete campaign – multi touch, multi channel
•Web designers and Web developers to implement new features necessary to effectively communicate with audiences and get message across within brand guidelines
•Internal creative services to create appropriate creative, copy and online activities such as webinars, email campaigns
•PR to ensure linking and tracking in support of campaigns and for content
•SEO manager for traffic acquisition tactics and link building considerations and execution
•Product Marketing and Sales teams for approval and input into content
•A clear understanding of marketing KPI’s and optimization techniques.
•Execute a consistent lead generation process online and through campaigns. Accountable for the lead generation process/results for channels supported during a campaign.
•Maintain up-to-date industry knowledge of trends, technologies and best practices on an ongoing basis.

Expertise and multi years of experience in digital marketing
•BA degree in Marketing, Web, Communications or related field.
•Experience with web analytics tools – preferable Omniture/Adobe
•Experience with writing content for websites, page layout and designs
•Experience with tagging campaigns and web pages for tracking
•Experience with providing visual direction for web pages and landing pages
•Excellent presentation and selling skills - oral and written.
•Excellent critical thinking skills.
•Self starter who know how to communicate across levels
•Consensus builder: Strong ability to collaborate with internal partners as well as peers.
•Deadline driven multi-tasker
•Excellent PC skills in Word, Excel and PowerPoint.
•Knowledge of email campaigns and SEO a plus
•Experience with email, CRM, Siebel, CMS, Omniture and other tools a plus

Campaign testing (A/B) a plus. Nurturing tools (i.e. Eloqua) and campaign experience a plus.

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