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Digital Marketing Manager

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Our client, a Fortune 500 software company, is looking for a new Digital Marketing Manager to join their team! 

The Marketing Operations Manager will be responsible for supporting digital marketing execution for multiple brands. She/he will work with cross functional team members to make sure customer marketing programs are executed on time, to the desired quality and within budget to achieve the expected impact.

Daily Responsibilities:

· Assist marketing managers to deliver awesome execution of program plans. Program execution activities would include but not limited to the following:

                o Paid search (PPC): review performance, upload bulk sheets, creation and updating of ad copy

                o Digital Advertising: co-ordinate creative/ media deliverables to meet ad trafficking deadlines, setup tracking URLs

                o Website and landing page content updates 

· Manage program launch calendars using tools like JIRA or Asana and drive tasks to completion working with cross functional team members through a well-defined operating mechanism (e.g. launch & status meetings)

· Assist in budgeting, campaign management/setup and reporting.

· Other team administrative tasks

Soft skills:

· Detail oriented

· Good communication skills

· Team player

· Able to coordinate across multiple groups and can drive the execution.

· Good energy 

· Proactive

Qualifications:

Required

  • 2-3 years’ experience working in a digital marketing role

                · Must have hands-on experience with Paid Search platforms (Upload bulk sheets, create campaigns, utilize search query reports, manage shopping ads and ad extensions)

                                o Working knowledge of DoubleClick for Search, AdWords Editor, Bing Power Editor or similar search platforms is an asset

  • 1-2 years' of working knowledge of HTML and using a CMS - Updating headlines that are on the landing page.
  • Advanced knowledge of MS Excel required; working knowledge of other Microsoft (Word, Power Point, One Note) products

                · Excel is the big one (they will be compiling data from the other tools they are using and extracting data and putting it into a consumable format. Some of it will be for reporting or for a simple test between which one is better "A or B" and can do a pivot table to see the total results. They will need to know more than the basic commands. Pivot table, Vlook ups.

  • Strong project management and organizational skills

Nice to have skills:

  • Advanced French speaking & writing skills will be an asset.

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