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Digital Marketing Manager

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Are you the one?

Are you a digital guru? Do you have proven experience leading and driving growth from 20,000 to 100,000+ active monthly users, for an online consumer-facing portal? Are you an expert in SEM and SEO? Have you personally designed and executed both paid and organic campaigns? Do you know how to create rapid growth by using AdWords? Can you turn data into actionable insights?  And, do you want to do all of this as part of a senior team within a fast-paced and mission-oriented nonprofit that is helping donors and philanthropists be more effective?  

 

You will be responsible for creating a large, engaged and satisfied online community through multi-channel digital marketing and user relationship management (CRM). You will help lead our organization, and will work closely with our product marketing, design, editorial, and product management teams to drive traffic to our site, and keep our users engaged in our work.

 

We value diversity, open & honest communications, agility, customer centricity, collaboration, and we are data driven. We believe in the power of gratitude. We offer excellent benefits, green commute incentives, a fun work environment, competitive compensation and extraordinary opportunities for growth and making a positive impact on society.

 

Responsibilities

  • Drive user acquisition, engagement and retention through multi-channel campaigns, including but not limited to SEM, SEO, Social Media, Email, Refer-a-friend campaigns, content marketing, traffic alliances, etc…

  • Accountability for Monthly Active Visitors, Net Promoter Score, Free/Paid traffic mix, User Acquisition Cost, Bounce Rates, Average Rating for curated (aggregated) and created content, Average Session length and virality metrics such as referrals, promotions, and content virality.

  • Conduct segment, market, and competitive research—both qualitative and quantitative—to better understand full-funnel marketing trends and apply key learning to new initiatives.

  • Identify new opportunities to use content to engage with our audience and position our client as a thought leader in the space; conduct industry research to support these efforts.

  • Create regular analytic reports based on online demographics, traffic, revenue, and cost.

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