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Digital Marketing Manager

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Overall Responsibilities: 
* Build, optimize and manage online retail marketing programs and campaigns across key 
retailers


Online retail programs include: 
* Merchandising: (landing pages, category pages) 
* Retail Display: ads 
* Retail Search: building, optimizing, and running campaigns 

* Maintain financial responsibility through budget management and forecasting. 
* Maintain brand safety and adherence to our advertising guidelines and product brand guidelines across our campaigns. 
* Build statements of work and manage contract approval process with internal teams 

Top 3 Daily Responsibilities: 
* Own day-to-day relationship with our key retailers online marketing teams and agency partners. 
* Build, optimize, and manage online retail marketing programs and campaigns across key 
retailers
* Create weekly reports and dashboards to outline key performance metrics, insights, and learnings across all campaigns. 

Required Skills: 
* Bachelor's degree 
* 5+ years of hands-on experience managing online marketing campaigns
* Experience with paid social media campaigns and performance optimization. 
* Demonstrated leadership skills, with ability to work cross-functionally and collaboratively with global teams. 
* Superb project management and collaboration skills with experience managing complex initiatives with tight timelines. 
* Experience working with media agencies. 
* Ability to operate and prioritize work in a fast-paced environment with changing demands and priorities. * Understand the implication of changing priorities and ability to communicate those effectively. 
* Ability to own and execute on several complex projects at once and deliver results. 
* Self-starter with the ability to work independently. 
* Outstanding written and oral communication skills and strong organizational skills 
* Strong analytical skills. You will contribute toward our understanding of what is/isn’t working well and must understand the difference between correlation and causation. 

Nice to Have Skills/Not Required: 
* Bachelor's Degree in Marketing and/or Communications or Business. 
* Experience with major electronics retailer is preferred. 
* 7+ years of hands-on experience managing online marketing campaigns 
* Experience writing performance-oriented ad copy. 
* Understanding of design and product development is plus. 
* Experience marketing consumer electronics products is a plus.

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