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Digital Marketing Manager

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Vitamin T has an EXCITING opportunity for a Digital Marketing Director in Fort Worth, TX.

Only local candidates to Dallas/Fort Worth will be considered.

RESPONSIBILITIES:
Digital

  • Oversee a team of online marketing professionals, web developers and 3rd party agencies
  • Develop, execute, manage and measure digital marketing campaigns; utilize a range of techniques including SEM, paid search/PPC, and SEO
  • Establish SEO, search marketing and web optimization standards and practices
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Responsibility for planning and budgetary control of all digital marketing
  • Keep up-to-date with our audiences’ preferences and proactively suggest new campaigns
  • Establish and steward a best practice model for digital (content) marketing optimization that keeps marketing program managers current on the highest performing techniques to drive engagement.
  • Monitor Key Performance Indicators and Return on Digital Marketing Investment
  • Optimize the performance of digital platforms and inform digital marketing strategy through analytics and A/B testing; own global digital analytics strategy and reporting to gauge the success of digital performance, inform course corrections and identify growth/optimization opportunities.
  • Review new technologies to keep our client at the forefront of developments in digital marketing; develop ongoing best practices that align to business objectives
  • Devise strategies to drive online traffic to the company website(s)
  • Implement new technologies around predictive profiling, dynamic content and personalization
  • Track conversion rates and make improvements to the website(s)
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Manage the redesign of the company website; improve buyer-customer experience/usability, design, content, engagement and conversions

Marketing Automation and SFDC:

  • Administer marketing automation platforms; drive the transition to a single platform
  • Develop nurture sequence workflows aligned with campaigns that drive opportunity value creation
  • Manage technical aspects of key marketing systems including Hubspot, Pardot, and SFDC; generate, distribute, and report on leads and campaign performance.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance


QUALIFICATIONS AND EXPERIENCE:

  • Proven work experience as a Digital Marketing Strategist or Digital Marketing Director/Manager
  • Experience managing web developers, digital marketing teams, and agency relationships
  • Experience with SEO, search marketing/Ad words, internet advertising (and associated techniques like PPC, IP targeting, retargeting, display and native advertising, etc.)
  • Experience in content marketing, social media (cross-platform), email marketing, digital ABM strategies
  • Experience with web analytics as well as CMS systems
  • Experience with Pardot, Hubspot and SFDC
  • Experience implementing and optimizing Google Adwords campaigns
  • Solid knowledge of web analytics tools like Google Analytics
  • Familiarity with web design and HTML
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Bachelor Degree in Marketing, Advertising or relevant field

 

 

 

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