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Digital Marketing Manager

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Responsibilities

  • Manage and oversee implementation of online marketing strategies that drive site traffic, improve brand awareness and positioning while increasing sales through customer acquisition and retention. 
  • Measure success of all paid digital media. Define KPIs, implement systems to measure success by platform and optimize campaign/ budgets to maximize ROI. Develop recommendations and implement a future road map for digital marketing programs. 
  • Work across all Digital partners to coordinate marketing campaigns and define program tactics across SEM & SEO, Display, Affiliates and others. 
  • Own our Social strategy and identify new audiences across all channels that translate our brand voice into meaningful content and improved engagement in a consistent manner while continuously looking for opportunities to drive incremental revenue. 
  • Work with Creative to ensure consistent brand messaging, translate offline promotions to digital channels, and develop a seamless customer experience between offline and online.

 

Required Qualifications & Experience

  • Bachelor's degree in Marketing, Business, Advertising or related field. 
  • 4-6 years of digital marketing experience. 
  • Paid Search tactical management experience. Google AdWords certification a plus. 
  • Affiliate marketing management experience. 
  • Social media tactical experience, audience selection, strategic plan management, and social analytics preferred
  • Experience with vendor management 
  • Retail experience

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