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Digital Marketing Manager

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Are you a digital marketing pro passionate about all things digital? Then, read on; my client’s marketing team is hiring. The Digital Marketing Manager will be spearheading and overseeing all long-term and short-term marketing campaigns. They’re looking for someone with experience in copywriting, web, and social media who can expand their brand’s reach while increasing awareness. 

Responsibilities 
Website 
• Develop a website traffic plan with goals and benchmarks 
• Generate monthly reports on marketing campaign performance 
• Optimize website and social media channels for SEO as well as usability 


Social 
• Build and manage the company’s social media profiles and presence, including Twitter, LinkedIn, Facebook, Google+ 
• Create shareable content appropriate for specific networks to spread their brand and their content. 


Email 
• Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content 
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). 

Experience 
• Bachelor’s Degree in Marketing or related field required 
• 3+ years’ experience in B2B digital marketing 
• Excellent grasp of social media, website metrics and best practices 
• Demonstrable experience with email marketing, lead generation and SEO 
• Knowledge of HTML and CSS preferred 
• Agency experience preferred 

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