Vitamin T has an EXCITING opportunity with a great client in Irving, TX looking for a Digital Marketing Manager to fill a permanent need on a contract-to-hire basis.
Only local candidates that do not require sponsorship to work in the United States will be considered for this opportunity.
Essential Duties & Responsibilities:
Develop, manage and execute Mobile Marketing campaigns to drive app downloads and drive CRO (Conversion Optimization).
Develop, manage and execute email marketing and SEO (Organic SEO & Pay Per Click) campaigns in support of online store and apps.
Develop, manage and execute online marketing/e-commerce campaigns in support of our client's products.
Ability to develop in-app advertising strategies.
Apply expertise in Analytics tools (e.g. Google Analytics, mobile analytics, etc.) to increase customer acquisition, drive conversion and retention.
Leverage both internal and external analytics tools (e.g. Google Analytics) to develop Retargeting and new campaigns geared to various user segments across social platforms and within the app itself.
Digital campaign management including Facebook Advertising, Google AdWords, etc.
Identify and develop new user acquisition opportunities
Work with various internal partners across multiple departments to develop promotions to support our client's apps and online store.
Translates strategies into tactical plans.
Strong knowledge and understanding of utilizing social media to drive consumer engagement.
Knowledge, Skills and Abilities:
Displays original thinking and creativity; meets challenges with resourcefulness; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change or unexpected events.
Strong organizational skills and the ability to handle multiple projects with an attention to detail.
Understanding of marketing, public relations and advertising strategies.
Must be flexible with hours to work events as needed, including weekends.
Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills.
Resourceful problem solver with team player demeanor.
Effectively influences actions and opinions of others.
Excellent strategic planning, marketing and forecasting abilities.
Must be able to work in a fast-paced environment.
Willingness to travel as needed.
Understanding of social media platforms, mobile marketing, user acquisition strategies and ability to leverage emerging social media platforms.