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Digital Marketing Manager

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Our client in the beauty business is looking for a strong Digital Marketing Specialist. With a mission for global expansion, this company was set up to represent and support the US market locally from our New York headquarters.

There is a huge focus on bricks and mortar stores and build our own B2C platform.  We are therefore currently seeking support in the development of our US business, by growing the online presence for two important haircare brands.

Objectives

  • Increase brand awareness – support the in-store launches
  • Grow email database
  • Amass a social following
  • Drive online sales 

Scope of Project:

  • Planning, creating, executing, analysis and reporting on a social media calendar
  • Creating and maintaining all online marketing activity to drive traffic, increase brand awareness and generate sales
  • Copywriting for all marketing activities
  • Monthly cross-channel reporting (to Online Manager)
  • Paid social advertising (Facebook, Instagram, Twitter, Pinterest, LinkedIn )
  • Paid search advertising (AdWords, Bing)
  • Display advertising  (Facebook Exchange and Google Display Network)
  • Retargeting (Facebook Exchange and Google Display Network)
  • Conversion rate optimisation (suggestions to Online Manager)
  • Email / CRM (suggestions to Online Manager)
  • Landing page optimisation (suggestions to Online Manager)

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