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Digital Marketing Manager

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Our client in the skincare/beauty industry is seeking a Digital Marketing Manager to join their team. Experience and/or interest in these industries is critical. The role is full time, 40 hours per week, and some flexibility working on & off-site (perhaps 2 days per week working remotely).

Position Responsibilites: 

-Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns 
-Build and maintain social media presence 
-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
-Identify trends and insights, and optimize spend and performance based on the insights 
-Brainstorm new and creative growth strategies 
-Plan, execute, and measure experiments and conversion tests 
-Manage online technology vendors and marketing agencies
-Collaborate with internal teams to create landing pages and optimize user experience 
-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 


Required skills & competancies:
-BS/MS degree in marketing/digital marketing or a related field 
-Proven working experience in digital marketing 
-Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 
-Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
-Experience in optimizing landing pages and user funnels 
-Experience with A/B and multivariate experiments 
-Solid knowledge of website analytics tools 
-Experience in setting up and optimizing Google Adwords campaigns 
-Working knowledge of how to manage WordPress/Process Wire website 
-Strong analytical skills and data-driven thinking 
-Up-to-date with the latest trends and best practices in online marketing and measurement

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