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Digital Marketing Manager

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Seeking an experienced Digital Marketing Manager for a fulltime opportunity in Basking Ridge, NJ.

THE RESPONSIBILITIES
Lead the development and execution of a comprehensive digital, social and content development/marketing strategy
Understand the nuances of each digital channel and manage them uniquely to extract maximum benefit/exposure: web, mobile, social (primarily website, Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube and Slideshare etc)
Lead the implementation of social listening, publishing analytics, and marketing automation tools to distribute,, quantify and qualify effectiveness of social media content and campaigns (Percolate, Sprinklr, Hootsuite, Google Analytics, SEO, Hubspot etc)
Lead the development and management of editorial/content calendars
Work across departments to leverage content & social across the product teams/business
Apply marketing research and development methods to learn and understand emerging trends and technologies and translate leverage them into an actionable plan
Occasionally, take a lead role on general marketing communications projects outside of digital (Naming, Branding, PR/comms, CRM, Shows/events, etc).
Establish key benchmarks/KPIs and best practices
Qualifications
Education: Bachelor’s degree in Advertising, Digital, PR/Communications or Marketing: Masters/MBA preferred or equivalent work experience
Experience:
Deep experience as a digital leader either agency or client-side (preferably Fortune 500) in branding, marcom or communication organizations. Must have significant experience leading social and content marketing programs with a great portfolio showcasing your work
Excellent communication, writing, analytical and presentation skills
Proven experience leading digital teams. You’re a great leader but you know how to roll up your sleeves and get things done
Ability to thrive in a fast-paced, results-oriented environment and proven track record of managing multiple deadline-driven projects with completion on time, on brand and on budget; willing to do what it takes to get the job done

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