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Digital Marketing Manager

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The Marketing Operations team of our pharmaceutical client is seeking an experienced digital marketing manager to lead the strategy and execution of a diverse portfolio of activities designed to increase demand for our services and to support customer acquisition.

Responsibilities:
Digital Channel Strategy and Optimization
Includes websites, microsites, email and social
Holistically monitor and assess performance/results. Create a consolidated view of performance/results
Lead improvements (often by leveraging others) such as:
 How/if to consolidate microsites and corporate website
 Web conversion path optimization
 LinkedIn investment evaluation

Measure/analyze channel performance and communicate results and action plans to work teams and business stakeholders and take action based on analysis to drives customer engagement and prospect conversion

Plan/Design Digital Campaigns/Programs
o Plan campaigns to deliver business and marketing objectives including lead generation, lead nurturing, product upsell and event participation
o Measure/analyze campaign performance and communicate results and action plans to work teams and business stakeholders and take action based on analysis to drives customer engagement and prospect conversion
o Balance efficient production with continuous improvement

Collaborate with Key Partners
o Marketing – Strategy, Content and Product teams
o Marketing Operations – MarTech lead, Marketing Ops specialist and Marketing Ops analyst
o Digital Design team


Requirements:
• BA/BS or equivalent working experience
• 10+ years of marketing experience with a significant proportion in digital marketing
• Previous experience in a similar digital marketing role
• Experience working in the Healthcare industry or other B2B setting preferred
• Strong understanding of how to structure campaign flows in most efficient, logical way
• Demonstrated success in digital marketing strategy/planning and analyzing data to find insights to maximize the effectiveness of digital channels
• Ability to analyze and optimize campaign results (measure, analyze, communicate)
• Highly analytical and able to derive meaning from data. Can synthesize data and key takeaways for non-analytical and non-marketing audiences
• Proficiency with Marketo, salesforce.com and Google Analytics preferred
• Familiarity with content management tools, email analytics, etc.
• Can manage competing priorities and multiple stakeholders, vendors and internal partners
• Strong collaboration skills with the ability to effectively influence others across the organization
• Good communicator
• Excellent time management skills

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