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Digital Marketing Manager

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Temp to perm Digital Marketing Manager role with a major publishing company onsite in Manhattan.
Demonstrated ability to develop and execute well thought-out and organized social media and advertising plans and strategies
• Proven understanding of social media advertising platforms (Facebook, Twitter, Google Ads)
• Proven and strong understanding of current practices in digital marketing, social media and advertising
• Experience with developing ad and landing page copy (examples will be requested)
• Experience performing audience research and developing relevant target groups
• Strong understanding of, and experience with, A/B testing and analysis
• Proven ability to examine data from a variety of sources to form a complete analysis of a campaign
• Experience with/working knowledge of Facebook Insights

Experience Needed:

• 5-7 years demonstrated experience in developing digital and social media campaigns that engage, motivate and convert users
• 2-3 years experience in researching, identifying and building target audiences
• Experience developing and executing advertisement A/B testing
• Experience developing multifaceted advertising strategies
• Working knowledge of Google Analytics
• Proven track record of multi-tasking and prioritize work to meet deadlines
• Must be eager to gain experience and skills in new areas
• Must have a good sense of humor and enjoy working with other people
• Must have excellent communication skills
• Experience with an email service provider (e.g. ExactTarget) a plus
• Experience in Photoshop, HTML or CSS a plus

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