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Digital Marketing Manager

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Opportunity to launch a high end Home Accessories brand in Australia!! Our client has been successfully crafting quality home accessories / tableware for over 15 years in Europe and is ready to expand in to the Australian market.

In Australia they will be an explicte e-commerce platform offering remarkable tableware accessories to consumers who want to turn their dinner party in to a memorable event.

As the face of the brand in Australia you will be an experienced marketer who can successfully demonstrate how to build and drive brand awareness.
Self motivation and a passion for their products will be essential to the success of leading and growing a team, and to making an impact within the homewares market.

Responsibilities:
Creating a digital marketing strategy - retargeting, reporting / measuring ROI
Building an engaged community through key social channels - FB, Instagram and Twitter
Identifying blogger influencers to build a rich content calendar
Manage public relations, build key media contacts, write press releases, and generate coverage through product placement and leveraging from sponsorships
Pinpoint key event / sponsorship opportunities aligned to brand
Plan and attend industry events
Oversee external vendors and enjoy mentoring and inspiring a team

Essential Experience Required:
Experienced digital marketing manager
Excellent communication skills - be comfortable being the the face of the brand when attending events
Excellent writing capability - understand how to create engaging, SEO content across digital platforms
Can demonstrate successful experience of developing a social community
Passion in styling and home accessories
Google Analytics, Wordpress Navigation & CRM experience essential

For further information or to submit your application contact Zena Nicolson on 03 8644 7777 or znicolson@firebrandtalent.com

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