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Digital Marketing Manager

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Our client located in Miracle Mile is looking for a temp to perm Digital Marketing Manager. This will be on-site, full time hours and they are looking to bring somebody on in the next two weeks.

The Digital Marketing Manager will work with our Marketing Manager & Managing Members to identify and develop 360 marketing activation programs across all consumer touch points to create a differentiated and potent brand experience for our company, brands and products. The ideal person would have worked at an agency in house or outside in different job functions (project manager, creative manager media manager). Client side experience is a plus. This person would report to the Director of Marketing and would also be expected to interface with the Sr. Product Manager on the operations/product side.

Key Responsibilities:
- Develop and execute intelligent and creative digital marketing communication plans to drive sales and realize goals and revenue targets across all product offerings. Report on status and effectiveness at the weekly marketing meeting.
- Lead digital to ensure our on-line brand experience and sales are optimized. You will develop the calendar, write content and be the voice of the brand. Execute across all social media channels.
- Work closely with the Marketing Manager to assist in the creation of business plans and financial modeling for brick and mortar and digital initiatives.

Day to day responsibilities include:
- Own the strategy, execution, and vendor relationships of SEO, online marketing, and social media campaigns.
- Perform continuous search engine optimization both on-page and off-page.
- Collaborate closely with contract engineers to ensure web properties adhere to SEO best practices that align with brand objectives.
- Develop and execute A/B testing for campaign landing pages.
- Perform keyword and positioning planning for SEO and paid search marketing.
- Implement successful bidding strategies and effective keyword management.
- Compile, analyze, and report on performance metrics including CTR, CPA, Conversion rate, etc.
- Embed content for tracking and analytical purposes.
- Translate digital analytics to creative solutions.
- Concept and design creative to support their 'Newsroom' content strategy including: social media story telling, info-graphics, images, buttons, blogger concepts.

Some Immediate Expectations:
1. Helping double the size of their CRM data base by the end of the year.
2. Will assist their Head of Sales with creation of B2B email campaigns for both their boutique and big top retailer businesses.
4. Will lead the charge on understanding the digital consumer path-to-purchase and creating a logical customer journey for all company products.
5. Will work with B2B vendors to continually enhance and test their online communications in order to get the best ROI.

Additional Qualifications/Requirements:

1. Analytics experience
2. Experienced in email marketing and CRM. SalesForce & Marketo.
3. Online retail experience. Web UX a plus.
4. Experiential customer support
5. BIG PLUS: Content/Creative/Copy writing skills

Education and Experience Required:
- 3-4 years of SEO experience in link building, multi-variant testing (landing pages, ads, creative materials), meta tags, code structure, and best practices.
- 2-3 Years Experience managing and developing Google AdWords accounts.
- Experience with other PPC Ad Platforms such as MS AdCenter, Facebook, a plus.
- 2-3 Years Experience managing paid social media campaigns, primarily in Facebook.
- Experience with Pinterest & Instagram a huge plus.
- Experience with display ad serving platforms a plus (DFP, etc.)
- Knowledge of email deployment and IP Address management is a must.
- Experience with YouTube campaign management a plus.
- Strong analytic skill and the ability to gather, analyze, summarize and present data.

If this looks like a great fit, apply and PLEASE HIGHLIGHT YOUR RELEVANT EXPERIENCE.

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