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Digital Marketing Manager

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OVERVIEW
Our client, a forward-thinking menswear start-up, is looking for a passionate and driven Digital Marketing Manager to join their London based office. The Digital Marketing Manager will be responsible for developing and implementing the digital marketing operations from and-to-end.

RESPONSIBILITIES
• Head up the planning and execution of all aspects of digital marketing strategy to support our overall marketing objectives 

• Evolving the digital marketing strategy from collection launch to the longer term 

• Managing SEO, affiliates, digital display ads, social ads and mobile marketing 

• Growing customer base by finding key sales drivers and targeting them 

• Installing a system for CRM to build customer base and ensure retention 

• Recommending website improvements to improve customer journey and increase sales
• Creating and co-ordinating marketing campaigns, analysing results, and implementing changes to develop strong ROI 

• Managing and reviewing the marketing budget to achieve 
key KPIs 

• Contribute to targeted online communication 

• Awareness of online digital marketing trends 


SKILLS & EXPERIENCE
• 2+ years experience in digital marketing, specifically ecommerce
• Detailed knowledge of creating and implementing digital marketing strategies, and the key online tools mentioned above including affiliate schemes, PPC, CRM and SEO

• Social media platforms including paid campaigns
• Various digital marketing tools including google analytics, mailchimp and be up to date with new options
• The online user journey and how to tailor a website to improve this

• Experience in the fashion sector, ideally in menswear but definitely not essential - we see ourselves as clothing brand but being tech forward is something we strive for

BENEFITS
• Full time but very flexible 

• Flexible on pay structure 

• Regular review of pay and performance based options 

• Based in Earls Court, London 

• Start ASAP 


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