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Digital Marketing Group Manager – Paid Search

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Aquent is the world's largest and most successful boutique staffing firm specializing in the creative and marketing field. We place our Talent in contract engagements ranging from 2 days to 2 years! We offer the industry's best benefits that we subsidize dramatically! Medical, dental and vision benefits are available to you after just 30 days and after 90 days you are free to participate in our 401k plan! We also offer an outstanding referral bonus program where you can earn thousands of dollars just for knowing and referring talented friends!

Our client is a leader in the B2B electronics industry. They are a growing 13 billion Euro French based company with US HQ in Addison. Currently the company is building an eCommerce team from the ground up. You have a unique opportunity to be in at the ground floor. This role offers great visibility, room for advancement and a creative and supportive culture. This is a great environment for smart, driven people who are strategic and have experience working in a global environment.

Position-Digital Marketing Manager- Paid Search
Location- Addison, TX
Hourly pay rate- DOE
Type- Contract to hire
Benefits- Subsidized medical, dental, vision & 401k

We have an exciting opportunity for a Group Manager of Paid Search to help drive digital marketing and business transformation for the company’s global brands.
We are looking for an individual who is passionate about digital media and driving digital business transformation to join our eCommerce team.

The Group Manager of Paid Search will be responsible for driving online sales growth through a variety of digital platforms with a focus on optimizing acquisition metrics such as conversion rates, cost per acquisition, and ROI. In this role you’ll work with the Group Director of Digital Marketing to help define and drive digital media strategy while executing and optimizing digital programs.

Primary Responsibilities:

  • Drive customer acquisition, engagement, conversion and loyalty via paid search and other paid media
  • Develop a PPC/paid media strategy for multiple countries, brands and web properties, in collaboration with local / country eCommerce leads
  • Manage planning and execution of PPC programs, including keyword research, competitive benchmarking, landing page coordination, campaign development, ongoing performance analysis and optimization, testing, reporting, and budget tracking
  • Manage and execute prospecting and retargeting campaigns
  • Partner with product teams and other eCommerce functions to develop and optimize creative assets, landing pages, and ad copy.
  • Identify new and emerging online advertising technology and capabilities to improve program performance
  • Coordinate campaigns and activities with other digital marketing & eCommerce functions
  • Provide direction to agency partners, ensuring alignment with company objectives
  • Partner with data and analytics teams to develop and evolve reports; Analyze individual campaign performance to derive actionable insights to improve performance, conversion rates, and lifetime customer value
  • Develop global operating efficiencies by creating scale economies and leveraging common tools; Drive best practice sharing across international markets
  • Monitor and report on the success of the paid search program

  • Minimal travel required

  • Google Analytics chops preferred
  • You should understand the unique business environment of multiple brands with customers in multiple countries
  • You should be both strategic and tactical
  • B2B is preferred
  • Work history in both agency and client side is preferred
  • Global experience is key

    Desired Skills and Experience
  • 5+ years of search engine marketing and display advertising
  • Strong understanding of PPC and Display fundamentals, including keyword research (discovery and expansion), ad copy and landing page design, campaign building and planning, KPIs, campaign optimization and reporting
  • Experience managing global (multi-country) paid search programs with multiple brands and web properties
  • Understanding of Organic Search fundamentals and how to coordinate strategy across paid search and SEO
  • Strong familiarity with social media and other digital platforms
  • Ability to own and manage agency relationships
  • Comfort with data, ability to compile and analyze metrics, and report on campaign performance and direction
  • Effective communication, problem-solving, and decision-making skills
  • Experience copywriting for digital media
  • Top-notch written and verbal communication skills
  • Ability to develop strong partnerships with business and marketing partners
  • Energetic and collaborative, with a self-starter approach to work
  • Bachelor’s degree in Marketing, Business or related discipline

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