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Digital Marketing Director- Search, Display, Affiliate, Email, Social

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Digital Marketing Director-

Must have significant experience in each of the following- 1. Search, 2. Display 3. Affiliate, 4. Email, 5. Social

The Direct-to-Consumer organization is seeking a passionate, team oriented leader to be the Director of Digital Marketing. You will have a smart, passionate and dedicated team that leverages some of the best technologies and practices in the business. You will work in a group with a culture of a start-up, but the stability of a 145 year-old company. This team has accomplished over four (4) times growth over the past 3 years. We need a leader with a get-it-down mentality to continue this trajectory,

The qualified individual would be responsible for growing online leads and sales for the Direct Life Insurance organization through digital advertising. If you are an experienced digital marketing professional who thrives in a fast-paced, team-oriented, and results-accountable environment, this role is for you. If you want the opportunity to make a big impact on our business and you have the digital marketing experience to back it up, then this role if for you.
The Director of Digital Marketing creates digital media strategies, determines advertising channels and establishes media spending by channel that aligns with cost per acquisition goals and budget. The individual will work across many areas of the organization to communicate media strategies, execution plans, and business results. The Director of Digital Marketing is expected to conceive, plan and execute innovative and highly-measurable Digital Marketing strategies across paid and earned media channels. This portfolio includes search engine marketing (SEM), digital display advertising, mobile advertising, social media advertising, and Internet marketing strategies consistent with the group’s performance marketing expense, revenue, and growth goals.


Job Requirements
• Lead client Direct Life Digital Marketing strategy for web and digital advertising, including paid search, online display, insurance aggregator and mobile advertising
• Create a marketing forecast to help meet business objectives
• Ensure all media strategies ladder up to and deliver on the business goals and objectives
• Be accountable for achieving business targets in cost per acquisition efficiency as well as aggressive sales and premium goals
• Identify new ways and relationships to bring creativity and innovation to the eMarketing execution
• Partner with outside agency (digital agency of record) to translate these media strategies into tactics
• Thorough understanding of business objectives, industry trends, consumer trends, promotional opportunities and competitive landscape
• Responsible for driving digital creative and testing new variables against control
• Ensure alignment and partnership with business associates, including market research, business intelligence, strategic markets, finance, analytics, web marketing, procurement and legal teams
• Act as the digital subject matter expert within client to continue growing the company’s digital marketing effectiveness
• Manage multiple digital agency teams and vendor relationships to drive value to the organization
• Accountable for managing large projects including internal and external resources
• Manage a team of digital media managers and operations personnel

Experience Required
• Bachelor’s degree in Business, Marketing or other related field; MBA preferred
• 8-12 years, marketing experience, 3-5 years in digital marketing
• People management and leadership experience
• Deep understanding of the current digital environment, including paid search, display advertising, mobile advertising, lead generation;
• Experienced builder and executer of digital media
• Metric-driven and detail oriented
• Strong written and verbal communication skills and analytical skills
• Excellent presentation, time and project management skills

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