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Digital Marketing Coordinator for full-time role!

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Company seeks Digital Marketing Coordinator to contribute to the development of the content and social media strategy. The Digital Marketing Coordinator is responsible for planning and executing strategies within company to optimize websites and campaigns.

In this role, the Digital Marketing Coordinator will work independently and with cross-functional members of the team (and the organization) to define, plan and execute short and long-term engagement solutions as well as create messaging for weekly e-mails and targeted marketing campaigns and other communications as required.

He/she will have experience reading site analytics, optimizing campaigns and pages and testing subject lines. This person will use data and experience to develop and drive recommendations. The Digial Marketing Coordinator will have a special focus on helping to support and implement emerging media, including social gifting (ie: point and reward systems), social group buying, online video and other user generated content, as well as other social media programs that will help drive platform usage and e-commerce.

Responsibilities:

- Develop strategy, manage and execute the integration of new and social media channels to maximize member engagement, grow e-commerce and to increase company visibility to target customers.
- Own and execute the marketing calendar for social media and write content as needed.
- Contribute to and support the editorial content as needed.
- Contribute to content for weekly e-mails and targeted communications.
- Recommend key metrics for channel evaluation, and hold activities accountable to these metrics.
- Monitor site activity and test campaigns to get real data and affect changes to company approach as needed.
- Collaborate with departments and other key stakeholders to develop, implement tactics and to support marketing activities, brand awareness and strategic vision.
- Monitor and report on brand activity on Twitter, Facebook, blogs & online social communities.

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