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Digital Marketing Coordinator

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Client is seeking a Digital Marketing Coordinator to support its direct response oriented activity. This individual will play a critical role in ensuring both excellence in execution as well as optimized performance with our campaigns.

Top 3 Daily Responsibilities:
- Assist in the project management of key Performance Marketing initiatives. This may include campaign-related activity as well as broader operational projects (for example, ad technology, performance reporting, etc.)
- Play a lead role in ad creative refreshes (including the regular updating of apps/games and digital content exhibited in our display ads). This includes working with internal partners (like Business Development) to secure creative asset approvals.
- Steward the localization efforts for our ad creatives (display and search). This includes working with agencies as well as local marketing teams to ensure accurate and acceptable translation.

Additional Responsibilities:
- Play a major role in authoring ad copy for paid search programs. We seek to escalate the breadth and cadence of our copy testing for high volume terms.
- Support the management of our “feeds-based” ad programs within search.

Required Qualifications:
- BA/BS (no specific field required)
-1+ years of experience Developed, Managed, and Optimized Adwords with paid search programs
- 2-3+ years of experience in digital media and/or creative development (agency, marketer, or platform side).
- 1+ years of experience at a digital agency
- Superb project management skills and experience managing complex initiatives with tight timelines.
- Foundational understanding of the digital marketing landscape and underlying technology.
- Strong analytical skills. You will contribute toward our understanding of what is/isn’t working well and will make recommendations for performance improvement.

Nice to have's:
- Experience with the hands-on management of paid search campaigns (ideally in AdWords and or doubleclick).
- Experience writing performance-oriented ad copy for SEM.                                                                           

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