These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Digital Marketing Coordinator

0 people like this description

This role will support the delivery of the client's strategic business plan; specifically related to optimizing client's digital presence across key eCommerce distribution channels. The primary purpose of this position is to support the execution of the teams end-to-end content and digital asset strategy and ensure continual optimization of their digital presence across our eCommerce channels. The role will be responsible for working with the Digital Shelf Marketing Manager, the Marketing Communications team and/or external agencies to develop and deploy content and digital assets in order to deliver a best-in-class digital shelf presence within defined timelines and budget.

Responsibilities:
• Support the execution of eCommerce content and digital asset strategy
• Collaborate with internal marketing communications team and 3rd party agencies to deliver best-in-class digital shelf execution; specific to copy, photography, video, and creative asset development
• Implement the deployment of SEO /SEM strategies set by the Search Marketing Manager, as related to content and asset development
• Oversee the input of product data and digital assets into product information management system (PIM) and manage the ongoing maintenance and governance of the system
• Engage with cross-functional teams (product marketing, marketing communications, customer content manager) to ensure data and content accuracy
• Manage legal claims approval process to ensure legal compliance of all digital content and assets
• Catalog and manage eCommerce distributors’ content requirements and ensure content and assets comply with their specifications
• Identify opportunities for continued content optimization based on insights, data analytics and competitive analysis to ensure optimal presence, positioning and messaging of products on the digital shelf
• Support brand stewardship by ensuring the compliance with and integration of brand positioning/ brand standards into digital content execution

These job descriptions are examples. Looking for work?

Find JobsFind Jobs