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Digital Marketing Consultant

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Overview:
As a Digital Marketing Consultant, you will develop and lead Search Engine Marketing strategies for our clients. This involves working on creating and managing keyword portfolios, writing compelling description copy, setting and managing bids, and managing and optimizing campaigns against key performance indicators to meet and exceed established objectives. You will provide strategic business insight for our clients based on data leveraged from research and analytics tools. You will be responsible for analyzing and interpreting research and analytics to report on their business impact. You will think and prioritize strategically, analyze large sets of data, and multi-task across a wide array of responsibilities.

Must have:

• Develop, lead and implement paid search and SEO strategies, based on best practices
• Identify relevant keywords for paid and natural search campaigns by pulling data from various sources
• Perform client industry analysis and user research as needed
• Hands-on management of all facets of search engine marketing campaigns for organic, paid search and social media marketing, including initial planning and budgeting, implementation, ad group and keyword/copy build-out, link building, monitoring, testing and optimization, tracking, analysis and reporting
• Identify and manage paid search campaigns against key performance metrics
• Strong writing skills
• Develop and write client proposals
• Develop and write reports and presentations to inform key stakeholders summarizing campaign performance, actionable insights, outcomes and recommendations
• Analyze and interpret research results and report on their business impact
• Report on key metrics and create actionable trend insight reports
• Identify program opportunities and solve problems via ongoing data analysis of campaigns
• Perform ROI analysis to evaluate effectiveness of targeted marketing tactics
• Collaborate with key internal stakeholders and make recommendations for website and campaign optimization
• Implement strategies to continually improve digital marketing campaign performance
• Monitor competition, emerging industry trends and stay up-to-date on Google and other search engine algorithms, indexing and data modeling
• Work closely with key internal stakeholders to define and prioritize site and marketing initiative reporting requirements
• Possess knowledge of various social media channels, including, blogs, microblogs, communities, social networking, collaboration, bookmarking, and email marketing to be able to identify opportunities for programs based on established objectives and their impact on SEO

Qualifications/ Requirements:
• Bachelor’s degree in Business, Marketing, Communications or quantitative discipline
• 3-5 years’ working experience in SEM strategy and data analysis
• Proven knowledge of online tracking and measurement best practices, including site, campaign, social, and SEM performance measurement
• Proven knowledge of social media channels including, blogs, microblogs, communities, social networking, collaboration, bookmarking, and email marketing
• Strong understanding of key performance metrics and financial analysis
• More than one year of experience with marketing data analysis using Google Analytics (Google Analytics Qualification is a strong plus)
• An advanced level of experience in Microsoft Excel (creating formulas, pivot tables)
• Strong verbal and written communications skills
• Ability to articulate goals and objectives
• Strong information-seeking skills and the drive to make things happen
• Strong quantitative, analytical and problem-solving skills
• Proficiency with PowerPoint and Word
• Self-directed, proactive and a strong attention to detail
• Team-oriented approach with the ability to work in a highly collaborative environment; proven ability to collaborate with clients and team members in a manner that leads to successful experiences for all parties
• Demonstrated project management skills
• Desire to solve difficult problems
• Demonstrated business savvy and willingness to learn quickly about a wide variety of industries
• Valid driver’s license and vehicle with appropriate insurance

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